Life's a zoo, dress accordingly.
Jamai began screen-printing tees back in his high school art class and then hustled them at lunchtime for milk money. He followed his entrepreneurial itch and established Animal Instincts Apparel in 2008. AI is rooted in community so we source our garments from ethical producers and work with local screen printers and dye guys. Our hand-drawn designs are inspired by street art, illustration and the beauty of San Francisco.

Follow your instincts.

New shop is open in Northampton MA

Blog posts

Featured in the newspaper today!

Featured in the newspaper today!

Thanks for the big write up in @dailyhampshiregazette today for my new shop! It’s amazing how welcoming Northampton and the area has been for my sm...
New Shop Opening Dec 3rd On East Coast!

New Shop Opening Dec 3rd On East Coast!

Alright, getting closer to opening our brick and mortar @instincts_and_friends back up! Can’t thank all of you enough for placing so many online ...
Help Us Stay Strong!

Help Us Stay Strong!

  Hey fam and friends! I have been feeling very contemplative and grateful on the progress that has been made with my business. I am keeping every...